ARTIST
The artist goes by the name of Wiley
GENRE
The genre of his music Wileys music is called Garage and was founded in London, England. this genre is a mirro of US Hip HIP and Rap music.
TARGET AUDIENCE
The target audience is people of lower class in society even though it is wide spread and listened to by both rich and poor kids/adults
The title of the song we are doing is called 50/50, so straight away the title spoke for itself and gaave of our theme which is 50/50. We are going to have two different sides to our music video one of the locations will be shot in a room with special lighting, different colour schemes looking really clossy, also having the performer dressed with jewerly and baggy hip hip clothes because this reflects the genre then every so often it will cut away to someone else singing who is in a more urbanised enviroment this will be the main structure of the video.
The main focus in the video will be the proformer of the song,however most of the cut aways will be based on little words and phrases said in the song, by doing this the music video will reflect the genre and also most importantly relating to the title of the song, which is our theme 50/50.
we are planning to shoot the profomer from a low angle with camera so the perfomer looks important, also using close ups of the female appealing body features because this reflects the genre. Special effects such as slo-motion, transitions, and also having the music video in a wide screen look however instead of just having simply black above and below the video have, certain words and phrases from the song moving and appearing, this will give the video a high looking glossy quality.
SUMMARY OF THINGS THE MUSIC VIDEO WILL CONSIST OF:
1. Colour sheme
2. Split screnes
3. Rich and poor sceneries
4. Props to enfasis different inviroments and genre
5. Close ups of lip sinking